Articles by Jane Portman

Where are you on the spectrum?

Boom, the lights went on. Not like we didn’t know about levels of awareness before… But a single tweet instantly fueled our own confidence in the journey towards product-market fit.
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You can lead a horse to water

“You can lead a horse to water, but you can't make it drink.” That’s what we were thinking when we looked at several promising trials (card upfront!) who never found time to set up their account.
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🚀 Shipped lately

It’s Jane on the line today, sharing some latest feature news. Here’s what we added lately: campaign goals, Liquid tags in test emails, filters saved as segments.
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