Articles by Jane Portman

? Shipped lately

It’s Jane on the line today, sharing some latest feature news. Here’s what we added lately: campaign goals, Liquid tags in test emails, filters saved as segments.
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What exactly should I track? ?

As we’ve been doing demos and onboarding early customers, it quickly turned out that a successful integration has two sides to it: (a) accurate technical implementation, and (b) figuring out what exactly to track. To our surprise, the latter represents a big challenge as well.
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How to make your messages smarter with Liquid

We’re talking about Liquid today! Very often we see companies create a number of very similar campaigns, which only vary slightly. This is not the best practice — you’d have to set up (and update) the same messages multiple times.
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Team accounts? ?

We’re talking about multi-user accounts today! This topic is so-o-o-o overlooked in popular marketing articles. Authors always talk about SaaS lifecycle as if it has a single independent user. But what if it’s a five-person team, and a single user is only responsible for a fraction of activity?
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The story of Userlist, Inc.

We’ve just wrapped up our incorporation process as Userlist, Inc., a Georgia C-corp with three international co-founders. Today we’re sharing the process — maybe it will make everything less intimidating for you.
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Will you be at Business of Software this year?

We’d love to see you at Business of Software 2018 in Boston because… Our co-founder Claire was invited to speak there, alongside other amazing folks! If you plan on attending, please let us know — so that Claire can tag you in person ?
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Help us read your mind about triggers

Today Jane talks about triggers — events or conditions used by the system to start an automation campaign. How complex are the triggers in your existing lifecycle campaigns? Are there any problems or limitations?
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