Product Updates

Where are you on the spectrum?

Boom, the lights went on. Not like we didn’t know about levels of awareness before… But a single tweet instantly fueled our own confidence in the journey towards product-market fit.
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You can lead a horse to water

“You can lead a horse to water, but you can't make it drink.” That’s what we were thinking when we looked at several promising trials (card upfront!) who never found time to set up their account.
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🚀 Shipped lately

It’s Jane on the line today, sharing some latest feature news. Here’s what we added lately: campaign goals, Liquid tags in test emails, filters saved as segments.
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What exactly should I track? 🧐

As we’ve been doing demos and onboarding early customers, it quickly turned out that a successful integration has two sides to it: (a) accurate technical implementation, and (b) figuring out what exactly to track. To our surprise, the latter represents a big challenge as well.
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How we used demo calls to fuel our product roadmap

The last couple weeks have been quite eventful for us. We finished the very minimum viable version of our product! ? It’s already processing user data, events, and sending emails to actual people. Our next goal was to identify the roadmap from the barebones MVP towards our grand product vision.
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How to make your messages smarter with Liquid

We’re talking about Liquid today! Very often we see companies create a number of very similar campaigns, which only vary slightly. This is not the best practice — you’d have to set up (and update) the same messages multiple times.
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Team accounts? 🤯

We’re talking about multi-user accounts today! This topic is so-o-o-o overlooked in popular marketing articles. Authors always talk about SaaS lifecycle as if it has a single independent user. But what if it’s a five-person team, and a single user is only responsible for a fraction of activity?
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