Behavior-based email is better with a plan in hand 📝

These free printable worksheets will help you plan tracking and sending activities for your SaaS product (following the best practices). You'll figure out what events and properties to track, and what triggers to use for your behavior-driven campaigns.

Ready for some planning?

Join our mailing list below, and we'll send you a free copy of planning worksheets immediately (12 pages, printable PDF). With this plan in hand, you'll communicate with your developer team much more effectively, and set things up right from the start. is proudly crafted by Jane Portman, Claire Suellentrop, and Benedikt Deicke. We believe that SaaS companies deserve simple, quality tools. Our goal is to solve real problems experienced by real founders.
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